Disagree with your insurer?
Here's the actual process

An insurer's first answer on a flood claim is not the final word — in law or in practice. There is a specific, free, formal route to challenge a decision or an excess you believe is wrong. Most people never use it, usually because they don't complete the one step that has to come first.

Claim forms and notes on a desk

Photo: Kelly Sikkema / Unsplash (illustrative)

Published 28 September 2026  ·  A RISE guide  ·  7–9 minute read  ·  Updated 1 October 2026

If you believe your insurer has applied the wrong excess, undervalued your claim, misapplied a policy exclusion, or handled your flood claim unfairly in some other way, there is a real, no-cost route to challenge it: the Financial Ombudsman Service (FOS). It is independent of insurers, and it can order a business to put things right.

The step almost everyone skips

The Ombudsman cannot simply be approached first. Its own guidance is explicit: you must lodge a formal complaint with your insurer before the Ombudsman will consider your case, and it will typically only step in once your insurer has had eight weeks to respond, or has already given you a final response you're unhappy with. This is the single most common reason genuinely valid disputes never get resolved — people give up after an unsatisfying phone call, without ever converting that dissatisfaction into a formal, written complaint that starts the clock. Once you have your insurer's final response, you usually have six months to refer the complaint to the Ombudsman or it may not be able to look at it. Diarise that date the day the letter arrives.

A phone call you weren't happy with is not a complaint on record. A written complaint, dated and specific, is what starts the eight-week clock.

The actual process

What actually strengthens a dispute The single biggest factor in how smoothly this process goes is documentation from day one: dated notes of every call, the name of who you spoke to, what was said and agreed, and copies of every letter or email. This is the same discipline that makes a Build Back Better claim easier to secure (Flood Re announced in July 2026 that it is being expanded to up to £10,000 of resilience measures as part of repairs; ask your insurer whether it applies) — insurers respond to a well-documented, specific complaint very differently to a vague, verbal one.

None of this requires a solicitor to start — the Financial Ombudsman Service is free to use and designed to be accessible without legal representation. Where it can help is when you already have a documented, specific dispute and simply need to know the formal route exists and how to use it properly, rather than accepting a first answer that doesn't sit right.

If the dispute is really about your council's handling of the flooding itself, rather than your insurer, that's a different and often more consequential process — the RISE Section 19 Case Assessment looks specifically at your Lead Local Flood Authority's obligations.


About the author. RISE Flood Recovery Consultancy was founded by a Buckinghamshire homeowner who experienced two major floods firsthand — in June 2023 and September 2024 — and managed both recoveries independently. Sustained engagement through Section 19 of the Flood and Water Management Act 2010 secured over £2 million in council-funded infrastructure works. RISE works exclusively for homeowners — never for insurers, never for contractors.

Sources: Financial Ombudsman Service, "Flood damage" guidance (financial-ombudsman.org.uk, 2026).

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